What is MSRP?

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If you’re shopping for a new GMC or Buick in Houston, you’re looking for a great price that you and your dealership can agree on. Most of the time, you’ll see vehicle prices listed as “MSRP” — but what does MSRP mean? Also referred to as the list price, MSRP stands for Manufacturer Suggested Retail Price.

MSRP is calculated by the manufacturer based on production costs, market research, and historical sales data, and other factors. While it’s a valuable tool for car-buyers, a vehicle’s MSRP isn’t necessarily what you’ll end up paying. So, what is MSRP’s impact on the price you see on the sales floor? Learn more about MSRP and how to use it to your advantage in this guide from Texan GMC Buick, and don’t hesitate to reach out with your car-buying questions!

How Do Manufacturers Calculate MSRP?

To determine MSRP, manufacturers weigh factors like production expenses, cost of materials, and sales data. At Texan GMC Buick, car-buyers in Porter often want to know more about how our vehicles are priced. Here’s what you need to know:

  • A vehicle’s base MSRP is the suggested price before you add optional features, accessories, or upgrades.
  • Manufacturers will also usually provide an MSRP for each trim level, also without add-ons or upgrades.
  • All vehicles arrive at the dealership with a set MSRP, no matter the location of the dealership.
  • If a dealership has priced a vehicle above MSRP, you may be able to negotiate a better price.

What Does MSRP Mean for Car-Buyers?

So, what is MSRP’s relevance to you? Even though manufacturers suggest a list price for every model, a vehicle’s final selling price is determined by the dealership. There are a number of reasons that a vehicle’s selling price might differ from its MSRP:

  • A dealership may set the price lower than MSRP if a vehicle is selling slowly.
  • You could see a price higher than MSRP if the dealership feels that they paid a high invoice price.
  • What does MSRP mean for best-selling vehicles? Popular models tend to be priced close to or at MSRP.

Save On a New GMC or Buick for Sale in Humble

At Texan GMC Buick, we want you to drive home to New Caney in a car you love — at a price that fits your budget! Contact us to schedule a test drive today, and stop by our showroom to see how much you can save with our pre-owned and new vehicle specials.

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